Updated as of June 26, 2026

Elite Medical Center and its affiliates (collectively, “EMC” or “We” or “Us”) take your privacy seriously. This Privacy Policy describes how Elite Medical Center collects, uses, and discloses information that we receive from visitors to our website (theelitemedicalcenter.com), mobile applications, or mobile text alert services (collectively, the “Site”), pursuant to federal and state laws and best practices designed to protect you and your private information.

This privacy policy ("Privacy Policy") covers our online privacy practices with respect to use and/or disclosure of information we may collect from you when you access or use our website ("Website"), Portals (as defined below), and any other websites or applications we may provide that link to this Privacy Policy (collectively, our "Services").

Note the following related policies:

Elite Medical Center Terms and Conditions, coupled with this Privacy Policy, govern your use of the Site.  Your use of the Site means that you have agreed to the Privacy Policy and the Terms and Conditions.

 HIPAA Notice of Privacy Practices (the “HIPAA Notice”) applies to individually identifiable information related to your medical care (“Protected Health Information” or “PHI”)—describing how we may use or disclose your PHI, and what rights you have with respect to your PHI.  On the other hand, this Privacy Policy applies more broadly, in that it applies to both (i) PHI, and (ii) other information related to your use of the Site that is not considered PHI.  As it relates to PHI specifically, this Privacy Policy supplements the HIPAA Notice of Privacy Practices, and the terms of the HIPAA Notice of Privacy Practices shall prevail in the event of any conflict.

What Kind Of Information We Collect

Except as otherwise provided herein, we do not collect information that would personally identify you unless you choose to provide it. The personal information that you submit, such as on the appointment request form, is shared only with the Elite Medical Center personnel and partners who need this information to either (i) respond to or address your question/request/submission of information or (ii) utilize the information to improve Elite Medical Center operations. Information submitted through Elite Medical Center's online forms may be collected to ensure technical functionality. It may also be utilized to address any inappropriate use of the site.

Like most websites, we may collect passive information from you that is not likely to be identifiable to you (“Anonymous Information”). The purpose of collecting anonymous information is to improve the Site, your experience with the Site, and the experience for other users with the Site. Specifically, we may collect the following anonymous information:

A. Cookies and Other Tracking Technology.  We collect information about visitors to the site using "cookies" and similar technology such as Web beacons, Web bugs, pixel tags, and so on. We use this technology to recognize a repeat visitor and offer the visitor a set of services or information requested in a previous visit. We use session cookies to track a visitor's path through the Site during a visit, to help us understand how people use the Site.

B. IP Addresses.  The Web server automatically collects the Internet Protocol (“IP”) address of the computers that access the Site. An IP address is a number that is assigned to your computer when you access the Internet. It may not be considered personally identifiable information in the sense that many different individuals can access the Internet via the same computer. We use this information in aggregate form to understand how our site or advertisements from Elite Medical Center are being used and how we can better serve visitors.

C. Surveys.  We may occasionally survey visitors to the Site. The information from these surveys is used in aggregated, de-identified form to help Us understand the needs of our visitors so that We can improve the Site. The information may be shared with third parties with whom We have a business relationship. We generally do not ask for information in surveys that would personally identify you; if We do request contact information for follow-up, you may decline to provide it. If survey respondents provide personal information (such as an email address) in a survey, it is shared only with those people who need to see it to respond to the question or request, or with third parties who perform data management services for our site. Those third parties have agreed to keep all data from surveys confidential.

How We Use The Information We Collect

• Responding to and addressing your questions, requests, and concerns
• Fulfilling orders and requests for products, services, or information
• Conducting research, analysis, and analytics
• Communicating things like special events and surveys
• Establishing and managing your accounts with us
• Identifying you on our websites and tailoring advertisements and offers to you (both on our websites and on other websites) based on your interactions with us in our stores and online
• Operating, evaluating, and improving Our services
• Data retention

We will retain your information for as long as your account is active or as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements.

We May Share Some Information to Third Parties.

We do not sell your personal information to any persons or organizations. We may share your personally identifiable information with third parties who we have engaged to help Us provide services. In each case, we will ensure that these third parties have agreed not to use or disclose your personal information except to help us provide the services. We will otherwise never share your personally identifiable information except for authorized law enforcement investigations or as otherwise permitted by applicable laws.
Except as noted above for newsletters and surveys, Elite Medical Center does not provide any third party access to your IP address and email address.
We may provide third parties with aggregate statistics about our visitors, traffic patterns, and related Site information. This data reflects site-usage patterns gathered during visits to the Site each month, but they do not contain behavioral or identifying information about any individual member unless that member has given us permission to share that information.
To help Us determine the effectiveness of Elite Medical Center advertising, we work with Web analytics tools hosted by third parties who receive non-identifiable information from your browser, including but not limited to the site or the advertisement you came from, your IP address, your general geographic location, your browser and platform information, and the pages you view within our site.

Certain Kinds of Communications

A. Email Communications

Elite Medical Center provides you with the opportunity to receive communications from Us or third parties. You can sign up for a free email newsletter. You can unsubscribe from this newsletter at any time in the manner indicated by any newsletter.
Email communications that you send to Us via the email links on our site may be shared with a customer service representative, employee, medical expert, or agent that is most able to address your inquiry. We make every effort to respond in a timely fashion once communications are received. Once we have responded to your communication, it may be discarded or archived, depending on the nature of the inquiry.

B. SMS Communications.

Please refer to the SMS Terms and Conditions available at:

Protecting Your Privacy

Whether you are using the Site or visiting the Elite Medical Center location, We use reasonable security measures to protect the confidentiality of personal information under our control and appropriately limit access to it. We use a variety of information security measures to protect your online transactions with us. That being said, Elie Medical Center cannot ensure or warrant the security of any information you transmit to us via any medium, and you do so at your own risk. We have taken reasonable steps to ensure the integrity and confidentiality of personally identifiable information that you may provide. You should understand, however, that electronic transmissions via the Internet cannot be guaranteed to be secure from interception, and so we cannot absolutely guarantee the security or confidentiality of such transmissions and information.

Questions or Complaints

If you have any questions or believe your privacy rights have been violated, you may contact us in writing at the following address:

Elite Medical Center
Attn: Security and Privacy Manager, Legal Department
13005 Southern Blvd.
Suite 213
Loxahatchee, Florida 33470